• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Marketing program challenges students to identify key markets for products and services by actively analyzing and engaging in the wants and needs of their consumers. SVSU's first-rate faculty members push students to better understand the nature of global competition and strive to envision viable competitive strategies. With access to behavior and big data labs as well as SAP technology, Marketing students overcome rookie professional stereotypes as they develop, manage and defend self-made marketing and advertising campaigns from start to finish. Through these real-world assignments, where client sponsored projects are almost a part of every class, marketing students don't just contend with rival interest groups—they rise above them. As graduates, these cardinals are able to choose and effectively apply methods for planning and implementing marketing strategies, all while fulfilling their legal and ethical responsibilities as marketers.

SVSU's Marketing program offers a strong foundation in business and emphasizes data analytics and emerging technologies. In later semesters, students have the opportunity to pursue courses in consumer behavior and analytics, market research, advertising strategy, international marketing, services marketing, sales management, social media marketing, physical distribution management and marketing strategy. Life as a Marketing major includes superb in-class instruction, internships and access to quality facilities which all accumulate into the development of analytical, communication, decision making, interpersonal, collaboration and organizational skills.

Career Opportunities

Director of Creative Services Enterprise Systems Generalist Director of Corporate and Ticket Partnerships Events & Special Projects Coordinator Director of Marketing & Business Development

所属院系

进入哪个院系学习？ The Scott L. Carmona College of Business

中国学生入学要求

为来自中国的学生设计 Applicants must currently be a junior or senior in high school (with or without college credits), or have graduated high school and have taken no college courses. We strongly recommend high school students take a rigorous college preparatory curriculum prior to enrolling at SVSU. The primary core includes: 4 years of English; 3 years of mathematics (through second year algebra); 3 years of natural sciences (at least two years of biology, chemistry, or physics); 3 years of social sciences; 2 years of the same foreign language. Minimum Language Requirements: Minimum GPA: 2.0; TOEFL- IBT: 61; IELTS: 5.5; PTE: 45.

课程信息

学制：全日制(4 年)

学费：US$24,639.00 (¥ 159,510) /年

开学时间：2022五月10日, 2022八月30日, 2022一月10日

申请截止日期：1 July 2022, 1 November 2022

留学地点：The Scott L. Carmona College of Business7400 Bay Road,UNIVERSITY CENTER,Michigan,48710, United States