• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

Incoming freshmen with a strong high school academic performance and an expressed interest in graduate Marketing study are eligible to join our five-year program, which leads to the completion of both a Bachelor of Science (BS) and a Master of Science in Digital Marketing degree in five years.

The graduate program prepares students for the exciting world of digital marketing offering courses in e-commerce, mobile marketing, online advertising, web analytics and search engine marketing. The three-tiered foundation of marketing strategy, web technology and digital marketing tactics prepares our students for a wide variety of digital marketing roles, including managers, strategists and analysts.

Sample Program of Study

Summer

Foundation courses (WGB 520 and WGB 521) are required for any student without an undergraduate degree in a business-related field.

WGB 520 Introduction to Economics and Statistics WGB 521 Fundamentals of Management

Fall

MK 661 Marketing Management MK 670 Digital Advertising MK 680 Applied Topics in Digital Marketing CS 500 Intro To Structured Programming

Spring

MK 651 Marketing Research MK 671 Marketing Analytics MK 680 Applied Topics in Digital Marketing CS 553 Web Design with Java

Late Spring

MK 658 Consumer Behavior CS 550 Dynamic Web Page Development MK 688 Capstone Thesis or MK 689 Capstone Project

所属院系

中国学生入学要求

课程信息

学制：全日制(5 年)

学费：US$42,800.00 (¥ 277,083) /年

开学时间：2022五月10日

申请截止日期：

留学地点：Martire Business and Communications CenterCorner of Park Avenue and Jefferson Street,5401 Park Avenue,FAIRFIELD,Connecticut,06825, United States