• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Public Relations shapes our world. Organisations use PR to get noticed, to change opinions, and pass on vital information that helps us to make decisions about health, education and welfare. PR is a fast-growing discipline, employing 83,000 people in a £13bn industry offering a wide range of job opportunities.

Our MA teaches you how to construct an effective PR campaign, combining theory with the practical skills needed to communicate persuasively on behalf of businesses, charities, public bodies, community groups and activists.

What's covered in the course?

The MA in Public Relations combines theory and practice, providing real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links. We recognise that most applicants are looking to build a career in PR and our emphasis is on employability.

We look at techniques for raising awareness, listening to stakeholders and influencing ethical policies. We will develop your strategic planning and help you to engage with a wide range of tactical devices, including building expertise in using a range of social media platforms and tools. You will also learn techniques that will build your confidence as a presenter and a communicator.

The MA explores the ever-changing media landscape while critically examining PR’s impact on society.

Birmingham City University has extensive experience in teaching the skills and knowledge that PR organisations worldwide are looking for. In addition to well-established undergraduate programmes, the Birmingham School of Media works closely with the leading professional body for PR in the UK, the Chartered Institute of Public Relations, as well as teaching their qualifications - the CIPR Professional Certificate and Professional Diploma.

We also have the distinction of being based in Birmingham, England's second city and a major centre for PR activity in both the public and private sectors. We work closely with employers from public and private sector organisations who support us with visiting speakers, resources and case studies, enabling students to work on genuine and realistic PR campaigns as part of their assessed work.

Employment Opportunities

There are many opportunities for PR students at Birmingham to build strong links with the professional community in the region and worldwide.

PR programmes taught at this university are supported by an active panel of employers who meet regularly to provide case studies, live projects and placement opportunities. You will have several opportunities for direct contact with employers, not least through our annual PR Students Conference in which students from all our PR programmes present papers to delegates of peers and professionals.

We work closely with practitioners, including the CIPR, to match skills with industry expectations, PR demands flexibility, imagination, focus and creativity and we explore many ways to build personal profile and contribute to industry debate.

As a result of studying PR at this university, you will not only build up the knowledge and skills needed for employment in the public or private sectors, but also a level of professional experience of live project and campaign work plus a network of contacts that will dramatically enhance your employability prospects.

所属院系

进入哪个院系学习？ Birmingham School of Media

中国学生入学要求

为来自中国的学生设计 Students need four year university degree with minimum 70% overall. They also need three year Dazhuan Diploma plus evidenced three years work experience - for Business School only. Some postgraduate courses require a subject specific undergraduate degree to qualify for entry for example, Law, Computing, Social Sciences, Engineering, etc. Some postgraduate courses also require a portfolio, others require a proposal of studies while some courses require both a portfolio and a proposal of studies. All undergraduate courses in the Computing, Engineering and the Built Environment (CEBE) faculty require Mathematics at O Level. However for the Engineering suite and BEng Telecommunication and Networks, Mathematics is required at AS Level minimum Grade C or the equivalent. All Business School undergraduate Year 1 courses require Mathematics minimum of Grade C at O Level or the equivalent. Students need to have an IELTS of 6.0 overall (with no band below 5.5).

课程信息

学制：全日制(1 年)全日制(18 个月)

学费：£13,200.00 (¥ 119,195) /年

开学时间：2022九月

申请截止日期：

留学地点：City Centre Campuses1 Curzon Street,Birmingham,B4 7XG, England