• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing students will acquire the knowledge and skill sets to identify and satisfy customer needs to help organizations achieve their marketing goals. The specific topics are broadly categorized into those of product, pricing, promotion and distribution strategies, evolving around the understanding of consumers. Students will also learn how to conduct marketing research and apply modern marketing tools and strategies. We also offer a number of elective courses that fulfill more specific needs of our students.

Learning outcomes

With a bachelor's degree in marketing, students will be able to:

• Demonstrate mastery of fundamental business knowledge and practices.
• Possess analytical and critical thinking skills.
• Effectively communicate within a business environment.
• Use information technology to support business analysis and operations.
• Recognize, evaluate and resolve ethical issues, both personally and organizationally.
• Develop a global business perspective and will have the knowledge and skills to conduct business internationally.

所属院系

进入哪个院系学习？ College of Business

中国学生入学要求

为来自中国的学生设计 To be admitted to an undergraduate degree program as a regular freshman student, you must be a graduate from an approved or accredited high school (GED certificate may not be used for admission). Test of English as a Foreign Language (TOEFL) score of 61 (iBT-Internet-Based Test) or 500 (Paper-Based Test), International English Language Testing System (IELTS - must be academic version) with an equivalency score of 6. Pearson Test of English (PTE) Academic with an equivalency score of 57.

课程信息

学制：全日制(4 年)

学费：US$22,922.00 (¥ 148,395) /年

开学时间：2022八月23日

申请截止日期：15-Jun-22

留学地点：College of BusinessRoom Number: Fourth floor, room 409,1664 N. Virginia Street,RENO,Nevada,89557, United States