• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

Our Digital Marketing MSc programme is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.

Course detail

Digital marketing is no longer an add-on. It’s an integral part of every organisation’s marketing strategy. This Digital Marketing MSc course will enable you to develop your ability to think strategically about critical marketing issues and challenges while also enhancing the professional marketing knowledge required to work effectively in an increasingly complex and overwhelmingly digital global environment. Our School’s aim is to help King’s change the world. Graduates from our Digital Marketing MSc will be equipped to help organisations flourish in the future.

Teaching and assessment

We will use a delivery method that will ensure students have a rich, exciting experience from the start. Face to face teaching will be complemented and supported with innovative technology so that students also experience elements of digital learning and assessment.

所属院系

进入哪个院系学习？ King's Business School

中国学生入学要求

为来自中国的学生设计 Students with four year Bachelor's degree from a recognised university will be considered for programmes requiring a UK Bachelor (Honours) degree at 2:1. Grade requirements for each course will vary.

课程信息

学制：全日制(1 年)

学费：£29,850.00 (¥ 269,543) /年

开学时间：2022九月27日, 2022一月17日

申请截止日期：30-Jul-22

留学地点：Strand CampusStrand,Westminster,London,WC2R 2LS, England

学制：全日制(1 年)

学费： £29,850.00 (¥ 269,543) /年

开学时间：2022九月27日, 2022一月17日

申请截止日期：30-Jul-22

留学地点：Waterloo CampusStamford Street,Southwark,London,SE1 8WA, England