• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and we'll teach you how to apply it in a business setting. Accredited by the Chartered Institute of Marketing.

Course description

Accredited by the Chartered Institute of Marketing

This programme is designed to take graduates from any discipline into careers in marketing management. We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting. You can also apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.

Teaching

• Lectures
• Seminars
• Case studies
• Group work for collaborative learning
• Web-based discussion groups

Assessment

• Individual assignments
• Group projects
• End-of-semester examinations
• Dissertation

所属院系

进入哪个院系学习？ Management School

中国学生入学要求

为来自中国的学生设计 Students who hold a good bachelor degree from a recognised Chinese university will be considered for direct entry to postgraduate diploma or masters programmes. For entry to MBA students need a good bachelor degree from a recognised Chinese university and at least 3 years´ post-graduation work experience. Students must be at least 25 years old by the time the programme starts. Postgraduate applicants are required to achieve a minimum of IELTS 6.5 or equivalent.

课程信息

学制：全日制(1 年)

学费：£26,050.00 (¥ 235,229) /年

开学时间：2022九月6日

申请截止日期：

留学地点：University of SheffieldWestern Bank,Sheffield,S10 2TN, England