• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Master of Marketing is for those looking to invest in a specialist, professional course that builds on their current experience and skill sets. If you want to climb the next rung of your career, this course will give you excellent grounding in crucial areas that affect the performance of modern markets.

Diversify your knowledge and skills by studying cutting-edge concepts and frameworks that underpin modern marketing. You will learn to appreciate the business and entrepreneurial acumen that is needed to grow a business. You will hone your research, strategy and communication skills, this expertise will help you succeed in the upper echelons of business. You can elect to study two postgraduate units from any course offered by the Deakin Faculty of Business and Law (subject to unit entry requirements). These units will help to broaden your knowledge of business and management. We suggest units in leadership, process management or financial interpretation.

More importantly, you can undertake specialist streams and choose between Customer and Digital Marketing Analytics, Public Relations and Image Marketing, or Research. These are areas currently driving change in markets and industry. These specialisations will give you a deeper understanding-of and abilities-in in these specialist marketing areas. The Research stream can serve as a pathway to a PhD.

You will have exciting opportunities for internships, international study tours and can work on real projects with our industry partners. Senior and Chief Marketers feature regularly in our classes as guest speakers.

Having an in-depth understanding of marketing concepts and techniques is valuable in industry, government and community. You will complete this course with high quality skills, aptitude and the qualification to grow into a thriving marketing career.

You may gain entry to the Master of Marketing program through successful completion of the Graduate Diploma of Marketing

Course structure

To complete the Master of Marketing, students must attain a total of 16 credit points

Graduate outcomes

Career outcomes

Graduates who are employed in management roles can expect to find move to more senior managerial positions; these senior posts will require you to have market savvy, market management and entrepreneurial capabilities. Examples of these jobs in areas like general marketing (e.g., marketing manager, product manager, and client manager), branding (brand manager, new market manager), research (Market Intelligence Officer), digital media, marketing communications management, and customer experience manager. The Master of Marketing helps you launch your career into senior management. I urge you to use your time in the course to increase the quality of your academic and industry networks, this will build your visibility and value as a business leader.

Professional recognition

The Master of Marketing is accredited by the Australian Marketing Institute (AMI).

Course learning outcomes

Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

所属院系

进入哪个院系学习？ Faculty of Business and Law

中国学生入学要求

为来自中国的学生设计 Applicants must have completed at least a three-year undergraduate degree, or equivalent, of an acceptable standard from an approved university or other educational institution. Other English Language Requirements accepted: TOEFL (PBT) score of 550; CPE score of 45 no less than 'weak' in each skill; CAE score of 52 no less than 'borderline' in each skill; PTE score of 52-57 no less than 50 in each skill; OET Overall B, with A or B in listening, speaking, writing and reading.

课程信息

学制：全日制(1.5 年)

学费：A$40,600.00 (¥ 199,594) /年

开学时间：2022八月30日, 2022二月7日, 2022八月29日

申请截止日期：27-Jun-22

留学地点：Deakin UniversityMelbourne Burwood Campus,221 Burwood Highway,BURWOOD,Victoria,3125, MELBOURNE, Australia

学制：在线/远程学习(1.5 年)

学费：A$40,600.00 (¥ 199,594) /年

开学时间：2022八月23日

申请截止日期：27-Jun-22

留学地点：27 June 2021More details隐藏Students must submit non-refundable AUD $55 application fee. Applications close for Trimester 2, 2021 - 27 June 2021 and Trimester 3, 2021 - early November