• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ Want to top up your marketing degree in Birmingham? Our BA (Hons) International Marketing (Top-Up) course allows you to learn in our in-house marketing agency, The Link.Our international marketing top-up degree gives you the chance to broaden your knowledge of marketing within the global business environment. We’ll teach you to apply your knowledge to real business scenarios, helping you to progress into employment, having already dealt with many situations you find in the working world.**What's covered in the course?**You’ll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences.On this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, e-business and marketing strategy and planning.Hands-on learning will go alongside more conventional teaching methods like lectures and seminars on this course. You’ll be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. You’ll get to mix and collaborate with students on other marketing courses and exchange different ideas and experiences.The course combines business theory with exciting current marketing themes, such as emerging digital media and the importance of a positive consumer experience. From day one, you’ll start to understand how organisations operate and what their current challenges and opportunities are. You’ll look at how emerging technologies and consumer experience can have a profound effect on how successful a business can be.You’ll have the opportunity to work on real-life briefs with real clients, thanks to our own student marketing agency, The Link, which is run by our undergraduates and students take on live client briefs, with our students recently getting to work on a campaign for the Bullring.You will benefit from close tutor support and form strong partnerships with our staff. They are all marketing experts who have had successful careers, and they’ll share their experience and marketing know-how with you.

所属院系

进入哪个院系学习？ Birmingham City Business School

中国学生入学要求

为来自中国的学生设计 Must include Health and Social Care, Psychology, Social Science or Science A maximum of 3 subjects are considered A-levels or Level 3 equivalentsExcluding General Studies, Critical Thinking and Extended Project

课程信息

学制：全日制(1 年)

学费：£13,200.00 (¥ 118,106) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Curzon Building CampusCardigan Street,Birmingham,B4 7BD, England