• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing is a key factor contributing to the success of any business organization. It is the dynamic and creative process of the development, pricing, promotion, and distribution of products and services to satisfy customer and organizational objectives. Effective marketing requires an integration of eclectic knowledge and the skills pertinent to understanding consumer behavior, planning and analyzing marketing research data, thinking strategically, and managing people.

Students learn how marketing supports an organization's objectives; how to examine consumer motivation and behavior; how to price, promote, and distribute products and services; and how to plan and analyze market research data to make good decisions.

Graduates of the marketing major find an exciting and broad spectrum of career opportunities in brand/product management, industrial selling, retailing, sales management, advertising, marketing research, customer-service management, and other areas.

所属院系

进入哪个院系学习？ Lubar School of Business

中国学生入学要求

为来自中国的学生设计 High school graduation (or the equivalent) is required for admission. English Language Proficiency: TOEFL IBT: 65-120; TOEFL PBT: 513-677; IELTS: 5.0-9.0; PTEA: 45+; IB: 5 In HL English; British A – Level: C or Better.

课程信息

学制：全日制(120 学分)

学费：US$21,701.00 (¥ 140,490) /年

开学时间：2022九月2日, 2022一月24日

申请截止日期：

留学地点：Lubar School of Business3202 N. Maryland Ave.,MILWAUKEE,Wisconsin,53211, United States